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DIGITAL LIBRARY

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Novelties

• Cultural tourism in World Heritage Cities

  Author: Mondejar, J.
  Publishers: Universidad Castilla La Mancha, 2009
  ISBN: 9788484275862
  Number of pages: 187

  Given the rise of tourism based on local cultural resources and heritage, this book offers reflections on the basis of which strategies can be created to develop areas and cities with relatively unexploited resources. The analysis places particular emphasis on the adequate use of management tools that enable both public institutions and private companies to take full advantage of the possibilities offered by this segment of tourism.
  

• Impact of innovation and technological change on the hotel sector in emerging urban destinations

  Author: Cristina Figueroa Domecq, Antonia Sáez Cala
  Publishers: Editorial Universitaria Ramón Areces, 2009
  ISBN: 9788480049054
  Number of pages: 248

  This book analyses the impact caused by the implementation of information and communication technologies (ICT) on three, four and five star hotels in the Region of Madrid. The study reveals growing investment in innovation as a consequence of the increase in competitiveness in this kind of tourist accommodation.
  

• Make your restaurant profitable! Controlling costs and expenses

  Author: Jorge Lara Martínez Lazcano
  Publishers: Limusa, 2008
  ISBN: 9786075000152
  Number of pages: 214

  Summary of experiences focusing on the subject of making a restaurant business profitable by boosting sales and controlling costs and expenses, not forgetting investments in technology capable of facilitating work. The author also proposes strategies to design an appropriate product offer and a rational use of products, negotiating with suppliers and calculating the costs of recipes.
  

• Sport and tourism globalization, mobility and identity

  Author: Tom Hinch
  Publishers: Butterworth-Heinemann, 2009
  ISBN: 9780750686105
  Number of pages: 328

  In this book, the author proposes an innovative theoretical model defined by the trend of sports tourism that emerged in the 20th Century and which has experienced significant growth at the start of 21st Century. For this purpose, concepts are introduced such as culture and identity, globalisation and the mobility of elite competitors, the public and its experiences, and the relationship created between people, activity and the destination.
  

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